I've delivered some pretty herculean and mind-bending signage projects over the years. From hundreds of pieces for the launch of Levi's Times Square flagship location, to the calculations & direction required to shoot live action footage for an Infosys faux-3D anamorphic placement, to gaming the system so Capital One's placement appeared plainly visible in New Years Eve broadcast, I know a heck of a lot about the technical, strategic, and creative aspects of digital signage!