Private Markets

S&P Global

You probably know S&P Global primarily from the S&P 500 index. Which is why they came AKQA with a brief to raise awareness of their expertise in private market investment insights, though the Market Intelligence product.

It was an engaging challenge how to visualize something as abstract as 'private markets', while bringing dynamic motion to the piece. I directed camera, VO, and edited the piece, while we partnered with Zebra Studio to develop the particle effect that reveals the objects.